While searching for the perfect name to brand my design studio, I gathered thoughts on paper and wrote down everything related to my passions, values, and interests. As a result, a recurring theme began to emerge. Each word seemed to be connected in some way to nature— bridging a love for animals with outdoor adventures, a sunny patch of grass with group picnics, and so on. It was clear that a path had been forged. Then, all it took was a marathon online hunt and a glass or two of cider.
Bold of spirit, yet gentle of heart, Artio immediately stood out as a strong and playful name. As the Celtic Goddess of wildlife and transformation, her symbolism and themes aligned well with my values and passions in design.
So, after landing on a meaningful name, the branding came quite naturally. The logotype is clean and crisp yet soft and whimsical, with a subtle twinkle as a final touch. Each illustrative element represents the themes surrounding Artio, a bear for wildlife and transformation and floral vines for nature. All in all, this personal branding project fed my passion for design and the desire to create thoughtful, compelling work.