VIDEA has been a local Victoria charity for over 40 years. They support development programs with Indigenous Canadian youth as well as education systems in developing countries. Moreover, to support VIDEA and Zambian partner Women For Change, The Grand Gala needed strong branding and marketing.
In aid of this local fundraiser, branding for The Grand Gala aimed to have a classy, elevated feel. The dark, Art Deco allure helped to convey the theme and mood of the event. This included live music, a ballroom dance lesson, and a silent auction held in a popular evening venue.