Peers Victoria Resource Society was established in 1995. Since then, they have been providing outreach programs and support services for sex workers across Vancouver Island.
In 2018, Peers launched a new campaign, Peers Powers Up. This initiative is meant to raise funds for a renovation of their facilities. Therefore, the visuals need to pack a punch and emulate the energy of the campaign name.
The visuals draw inspiration from vibrant superheroes and dynamic graphics in comic books. Meanwhile, they also tie in the colour red as a nod to the Peers identity. All in all, the campaign includes a new logo identity, poster design, raffle tickets, goodie bag gift tags, social media suite, and apparel.